Liberty Mutual Ad (1st edition): “Half Acre”
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The first in the “good deeds” series of television commercial for Liberty Mutual produced by advertising agency Hill Holliday. It features strangers doing good deeds for strangers, which inspires onlookers to do the same.
The song is “Half Acre,” by Hem. It’s on their 2002 album “Rabbit Songs.” More information about the band can be found at their MySpace page here: http://www.myspace.com/hem
View the second edition of the ad here:
http://www.youtube.com/watch?v=Iw97CfZtyGw
Source:
http://www.hhcc.com/?p=149
Duration : 0:1:0
Tags: acre, ad, commercial, half, halfacre, hem, hill, hill-holliday, holliday, liberty, mutual, policy, responsibility, what's, your
August 26th, 2009 at 4:44 am
Responsibility? I …
Responsibility? I don’t thinks so. My dad has a law suit against Liberty Mutual and my dad got an inguinal hernia and Liberty Mutual won’t accept the surgery which means they could care less if my dad dies of the pain.
August 26th, 2009 at 4:44 am
Terrific ad.
…
Terrific ad.
Terrible company.
August 26th, 2009 at 4:44 am
good ad
good ad
August 26th, 2009 at 4:44 am
Good Stuff Liberty …
Good Stuff Liberty Mutual -
August 26th, 2009 at 4:44 am
you know I have …
you know I have seen this advertisement on TV countless times and I never remember what they are selling.. but I also never noticed that the guy who helps her at the start is the guy who was helped at the end Full circle .. nice
August 26th, 2009 at 4:44 am
At least they don’t …
At least they don’t run crappy, worthless, stupid ads like geico constantly does. Oh and the postal service runs similar ads to this one all while going bankrupt.
August 26th, 2009 at 4:44 am
A truly remarkable …
A truly remarkable song by Hem. I think any musician would have loved to have composed this. Special stuff in more ways than can be addressed.
August 26th, 2009 at 4:44 am
It’s so magical (:
It’s so magical (:
August 26th, 2009 at 4:44 am
Why don’t these …
Why don’t these insurance companies show a Jew with yamakah on selling insurance which would be the right representation instead of deceptively putting an average Joe on TV selling insurance for free loading Jewish bankers.
August 26th, 2009 at 4:44 am
this shows what …
this shows what great lengths a corporation will go to try to be your friend and create the cushy lvey dovey feeling, and some people will go on and forget, but you know some will specifically go to LM for insurance. this is paid for by you and i and we are the ones who consume it. tthe band hem also contributes to the circle of cash cow and the money goes around. what a huge expense to produce this ad and to also air it. we pay for it so enjoy it. the insurance companies can have us pay for it
August 26th, 2009 at 4:44 am
The best ad ever!!!
The best ad ever!!!
August 26th, 2009 at 4:44 am
this commercial was …
this commercial was tight but liberty mutual has totally gone off the deep end with the responisibilty commercials. Their new ones are totally effed up and quite frankly are so weird that i wouldnt want them to be my insurance company. Oh god i hope they aren’t last thing i need is insane wackos doing my insurance.
August 26th, 2009 at 4:44 am
I wonder if anyone …
I wonder if anyone has done a study to see if kindness spikes up after this commercial is broadcast.
August 26th, 2009 at 4:44 am
This is probably my …
This is probably my favorite commercial ever.
August 26th, 2009 at 4:44 am
Don’t feel bad, I …
Don’t feel bad, I just got the purpose behind the opening doors in the Bank of America ad due to focusing so much on the beautiful diversity of America and the wonderful music!!
August 26th, 2009 at 4:44 am
Love their …
Love their commercials where people treat each other with kindness and concern. The one with the Mother and son sitting there and she says in a loving voice, and puts her hand on his shoulder saying “what did you do?” I loved that. It actually brought tears to my eyes.
August 26th, 2009 at 4:44 am
when i’m older i …
when i’m older i want liberty mutual just because their commercials are so great
August 26th, 2009 at 4:44 am
huh?
huh?
August 26th, 2009 at 4:44 am
beautiful commercial
beautiful commercial
August 26th, 2009 at 4:44 am
yeah, but you know …
yeah, but you know the dudes in the elevator just left that door open for a different reason.
August 26th, 2009 at 4:44 am
kinda like a …
kinda like a niceness is contagious thing and it will all come back around to you eventually thats cute
August 26th, 2009 at 4:44 am
oh hey i just …
oh hey i just realized that the people seeing someone doing something nice were the next ones in the sequence haha XD took me long enough
August 26th, 2009 at 4:44 am
This commercial is …
This commercial is so touching.
August 26th, 2009 at 4:44 am
i love this …
i love this commercial and song <33
August 26th, 2009 at 4:44 am
This song, Half …
This song, Half Acre, by the group, HEM, was written by Dan Meese. It’s as if Shakespeare met up with Lennon & McCartney to compose and perform a truly perfect song.